Comments on: “I made the right choice” http://www.blahblogblah.com/2010/04/09/i-made-the-right-choice/ Sat, 14 Jan 2012 10:17:52 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Injera http://www.blahblogblah.com/2010/04/09/i-made-the-right-choice/comment-page-1/#comment-414 Injera Sat, 01 May 2010 02:41:34 +0000 http://www.blahblogblah.com/?p=944#comment-414 Have you seen the follow up ad, Sheila? It's more of the sexism towards men, this time with the husband taking the narrator's role, but talking up his gym exploits to the background video that shows him up as a fraud. As with this ad, I wasn't sure that I hadn't imagined it after I'd seen it, since it seemed altogether too awful to be real. I haven't seen it again, but might have to YouTube it just to confirm that I didn't dream it (and if I did, perhaps I should pitch it to McDs). Have you seen the follow up ad, Sheila? It’s more of the sexism towards men, this time with the husband taking the narrator’s role, but talking up his gym exploits to the background video that shows him up as a fraud. As with this ad, I wasn’t sure that I hadn’t imagined it after I’d seen it, since it seemed altogether too awful to be real. I haven’t seen it again, but might have to YouTube it just to confirm that I didn’t dream it (and if I did, perhaps I should pitch it to McDs).

]]> By: Sheila (@stinginthetail) http://www.blahblogblah.com/2010/04/09/i-made-the-right-choice/comment-page-1/#comment-411 Sheila (@stinginthetail) Sat, 01 May 2010 01:15:36 +0000 http://www.blahblogblah.com/?p=944#comment-411 i've been shouting at that ad (i always shout at the ones that annoy me) - sexist piece of crap. Like it's not enough to be sexist to women, now we're going to treat men like brainless bits of fluff with low self-esteem, useful as a second income, but without a brain in their (balding) little heads. .-= Sheila (@stinginthetail)´s last blog ..<a href="http://stinginthetail.wordpress.com/2010/04/25/i-killed-the-thing/" rel="nofollow">I Killed The Thing…</a> =-. i’ve been shouting at that ad (i always shout at the ones that annoy me) – sexist piece of crap. Like it’s not enough to be sexist to women, now we’re going to treat men like brainless bits of fluff with low self-esteem, useful as a second income, but without a brain in their (balding) little heads.
.-= Sheila (@stinginthetail)´s last blog ..I Killed The Thing… =-.

]]> By: “Garlic mayo?” | …blah blog blah… http://www.blahblogblah.com/2010/04/09/i-made-the-right-choice/comment-page-1/#comment-385 “Garlic mayo?” | …blah blog blah… Sat, 24 Apr 2010 06:30:34 +0000 http://www.blahblogblah.com/?p=944#comment-385 [...] than obliging when it comes to posting them on YouTube. The fact that I’ve found both the “I’ve made the right choice” McDonald’s ad and this Hungry Jack’s one on the web leads me to suspect that the respective companies are [...] [...] than obliging when it comes to posting them on YouTube. The fact that I’ve found both the “I’ve made the right choice” McDonald’s ad and this Hungry Jack’s one on the web leads me to suspect that the respective companies are [...]

]]> By: Injera http://www.blahblogblah.com/2010/04/09/i-made-the-right-choice/comment-page-1/#comment-379 Injera Sat, 10 Apr 2010 03:37:08 +0000 http://www.blahblogblah.com/?p=944#comment-379 Raver - I like your idea that she had to resort to McDs because she was too busy conducting her affair with Simon to get dinner ready! And I hadn't considered the prospect that she was "comfort eating" to deal with her disappointment at <i>not</i> having made the right choice. Even so, having McDs as her choice of comfort food is equally as depressing. Reemski - I'm still not sure that I do know what this ad is about! Of course, I could be operating under an antiquated assumption that ads are designed to sell products... and advertising may have (must have, judging from this example) moved on. Katya - Oh, the "give MUM the night off" is so rancid! I couldn't even bear to discuss the mayo-wiping, because it was so sickening. Hopeless, childlike... and yet so smug. Raver – I like your idea that she had to resort to McDs because she was too busy conducting her affair with Simon to get dinner ready! And I hadn’t considered the prospect that she was “comfort eating” to deal with her disappointment at not having made the right choice. Even so, having McDs as her choice of comfort food is equally as depressing.

Reemski – I’m still not sure that I do know what this ad is about! Of course, I could be operating under an antiquated assumption that ads are designed to sell products… and advertising may have (must have, judging from this example) moved on.

Katya – Oh, the “give MUM the night off” is so rancid! I couldn’t even bear to discuss the mayo-wiping, because it was so sickening. Hopeless, childlike… and yet so smug.

]]> By: Katya http://www.blahblogblah.com/2010/04/09/i-made-the-right-choice/comment-page-1/#comment-378 Katya Sat, 10 Apr 2010 01:42:58 +0000 http://www.blahblogblah.com/?p=944#comment-378 I hadn't actually seen this ad but heard the tail end of one of the McD's family pack ads that said something like 'Give mum the night off' which is SO irritating and wrong on SO many levels I can't even be bothered to go into them all. Then I saw the ad you linked to and now I'm even MORE cross! For the exact same reasons you listed - plus imagine being married to a person who is so hopeless and childlike that his wife has to wipe mayonnaise off his face. I do so hope your subversive ad agency theory is correct though! I hadn’t actually seen this ad but heard the tail end of one of the McD’s family pack ads that said something like ‘Give mum the night off’ which is SO irritating and wrong on SO many levels I can’t even be bothered to go into them all. Then I saw the ad you linked to and now I’m even MORE cross! For the exact same reasons you listed – plus imagine being married to a person who is so hopeless and childlike that his wife has to wipe mayonnaise off his face. I do so hope your subversive ad agency theory is correct though!

]]> By: Reemski http://www.blahblogblah.com/2010/04/09/i-made-the-right-choice/comment-page-1/#comment-377 Reemski Fri, 09 Apr 2010 10:43:35 +0000 http://www.blahblogblah.com/?p=944#comment-377 You know, not until I read this did I realise what this ad was about. You know, not until I read this did I realise what this ad was about.

]]> By: Tweets that mention “I made the right choice” | …blah blog blah… -- Topsy.com http://www.blahblogblah.com/2010/04/09/i-made-the-right-choice/comment-page-1/#comment-376 Tweets that mention “I made the right choice” | …blah blog blah… -- Topsy.com Fri, 09 Apr 2010 10:42:16 +0000 http://www.blahblogblah.com/?p=944#comment-376 [...] This post was mentioned on Twitter by realityraver, Injera Rufus. Injera Rufus said: @suziwong66 @bookshopaddict @realityraver Finally got my Maccas ad post up: http://bit.ly/aRTNTd [...] [...] This post was mentioned on Twitter by realityraver, Injera Rufus. Injera Rufus said: @suziwong66 @bookshopaddict @realityraver Finally got my Maccas ad post up: http://bit.ly/aRTNTd [...]

]]> By: Reality Raver http://www.blahblogblah.com/2010/04/09/i-made-the-right-choice/comment-page-1/#comment-375 Reality Raver Fri, 09 Apr 2010 10:21:40 +0000 http://www.blahblogblah.com/?p=944#comment-375 I think the advertising "gurus" thought this was comedic, that we were going to have a laugh at the husband's expense. Thank you for writing a blog post on this dreadful, out of touch ad. It just amazes me how out of touch and sexist ad execs are. Maybe they are all acting out their inner Mad Men fantasy. Maybe the ad execs were being tongue in cheek, and maybe the wife is now having to comfort eat after realising she picked the wrong guy. Because if she had gone with Simon she wouldn't be reduced to eating a Big Mac for dinner it would at least be take away thai if not some delectable sushi. By the looks on the kids faces even they realise what a knob their father is. If she had had to stop to get the family pack because she had been having a liaison with spunky Simon, now that would have been good marketing. I think the advertising “gurus” thought this was comedic, that we were going to have a laugh at the husband’s expense.

Thank you for writing a blog post on this dreadful, out of touch ad. It just amazes me how out of touch and sexist ad execs are. Maybe they are all acting out their inner Mad Men fantasy.

Maybe the ad execs were being tongue in cheek, and maybe the wife is now having to comfort eat after realising she picked the wrong guy. Because if she had gone with Simon she wouldn’t be reduced to eating a Big Mac for dinner it would at least be take away thai if not some delectable sushi.

By the looks on the kids faces even they realise what a knob their father is.
If she had had to stop to get the family pack because she had been having a liaison with spunky Simon, now that would have been good marketing.

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